Music Video Blog - Research

        Today, I am starting my research for my new project. The project is a music video. This is a great transition from the commercial project. In that project, I learned the storyboard is something that's very essential in the filming process because it helps keep you on track while filming. Another essential aspect is the tripod. The commercial is shorter than the music video so the shots were not that complex. Now, however, the shots need to be more deliberate and go with the mood of the song. Therefore, if there is a bass drop and more EDM like beats then the camera should go along with it. I will also have more consistency when it comes to props, movement, and placement. I will also film more. In the last project, the number of clips that I could use was very limited so the quality was not the best. With this project, I will ensure that I have enough footage to help make the editing process less tedious.
For my music video, I have chosen the song "Froot" by Marina. All of Marina's music tends to be classified under the genre "indie pop." Indie pop originates from a mixture of pop music and alternative rock. Most indie pop music videos tend to have establishing shots, long shots, medium close up, and some times, extreme close-ups. If the artist really wants you to see something important, there will be an extreme close up. One of the most important things in any indie-pop video will be the scenery. There will rarely be any other angle that is not eye-level, because most creative directors make you want to feel like you are there. There may also be birds-eye views for the establishing shots. Indie pop also has many tracking shots to keep the realism. In indie pop music video, there will usually never be any artificial lighting; most of the lighting will be natural, as it comes from the sun. The make-up changes with the vibe for the song. If its a calmer more vintage song, the make-up is light and simple. If the song is bright and energetic then the make-up is more colorful and changes between scenes. It is used so the audience can get a feel for the type of character in that video. The props used in these videos are usually seen as props of opportunity. They look casually placed in the location. Like a bike in the park or a bat in a baseball field. The setting of these videos are usually made to look low budget or actually are. They are filmed in a city, a park, or a house, it is usually a very simple set.