Editing

Last Thursday we filmed our commercial and today we were supposed to edit our commercial today but the editing software, Pinnacle Studios, on the computer is not working. Therefore, we will not be able to edit our video today or go through the trial and error of the editing process. Because of the computer problems we have to transfer the videos to our Google Drive or to a flash drive. This was probably a last-minute problem because we, my other group member and I, do not have a flash drive. Therefore, I had to drag the file into my google drive and keep them downloaded there while the computers got fixed. Luckily, we already had our editing processes planned out while filming so editing still should happen easily.
   
If Pinnacle Studios would have been working we would first start by importing all of the footage into the software. We already had everything on the computer from when we dumped on Thursday. I named everything in the order necessary so the editing process would be easier. I would've imported everything in the ideal order that it would be in the video. I would've then listened to all the audio that was taken when recording to see the ideas that we had at the time. Then create a planning sheet with everything that we would've done for each take that we had. The first thing that I was planning on doing was using the extreme close up shots to experiment on the type of effects I wanted on the video. While filming I was thinking about ways to have our commercial different from other Starbucks commercials. I wanted the commercial to have more of a natural, handheld, old school vibes. I would've seen if they had any effects that gave that type of vibe. I chose the extreme close-up take to experiment on because its a very simple take and I would've seen everything that the different effects would have to offer.

If the effects worked out the way I wanted I would apply the same effects on all of the clips after editing all the clips. The takes were filmed to seem like a one-shot commercial so I would have to do the minimum when it came to editing. I would also detach the audio that was on the clips. I was planning on putting inserts into the clips explaining what beverages that Starbucks has to offer. It would've been of the drink that we had in the commercial and additional drinks that they offer in that same line. In support of that, I was going to figure out how to do a voice-over on the editing software. In the voice-over, I would be explaining the inserts and something that involves the actor. If the editing software does have the effects that would make the video seem more old school my process would be a bit different. While the takes were filmed to look like a one-shot, the edits of an old school video would be a bit jumpier and very obviously not a one-shot.